Claude nielsen has been a thoughtful, empathetic, and inspiring leader for the coca cola scholars foundation and the coca cola family. On jun 12, we issued an updated research report on coca cola enterprises inc. Report on instilling management practices in an organization. Cocacola took some solace in the results of a companycommissioned study by an indian research group called teri that found no basis for the allegations about pesticide contamination, yet the report also raised questions about the siting of bottling plants in water stressed locations. In addition to removing the equivalent of roughly 140,000 metric lots of co2 emissions from the businesss pet plastic bottles, to date, the innovation has improved sales of crucial brands like dasani. Is based on live project study conducted by vipin kumar at meerut tenure as a summer. Share this page on twitter share this page on linkedin share this page on facebook share this page on email. Financial analysis of pepsico and coca cola 4 introduction soft drinkbeverage industry the soft drinkbeverage industry is dominated by two major competitors, pepsico and coca cola. We produce, sell and distribute coca cola, the worlds most recognized drinks brand and its leading nonalcoholic ready todrink beverage brand in terms of sales volume. The company keeps on experimenting and giving variety to its consumers. The company markets four of the worlds top five soft drinks brands.
Cocacola india private limited key csr programs projects activities to be undertaken during financial year 201617 in terms of the attached csr policy adopted by the board of directors of the company hereinafter referred to as ccipl at their meeting held on june 27, 2016 the csr committee of the board has identified the. The foundation supported water and environment programs such asthe cocacola africa foundations replenish africa initiative. The reason is to always give consumers better taste and surprise according to their needs and preferences. This has been coca colas strategy in ensuring that they maintain the ownership of coca cola formula hence it has been difficult for imitation of their products the world over gill 2007. Financial analysis of pepsico and coca cola 2 executive summary this report compares two dominant companies, pepsico and coca cola, in soft drinkbeverage industry in order to recommend the better company for investment.
Coca cola is a globally recognized successful company. Cocacola scholars foundation, his passion for education and service has also left a lasting impression on fellow board members, foundation staff, and cocacola scholars. Coca cola has a network that consists of over 700,000 efficient salesmen and retail outlet with more than 8,000 distributors. Project report on cold drinks coca cola, pepsi cold drink objectives of the study. Ko is the worlds largest beverage company, offering over 500 brands to people in more than 200 countries. Cocacolas sustainability report highlights the benefits of executing plantbottle technology cocacola, 2014. It is one of the many sectors, registering steady growth over a hundred years throughout the world. Sample project 2 financial analysis of pepsico and coca. Ko is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca cola hbc 2014 integrated annual report 5 strategic report. The cocacola company et170151 etp single 050216 3 of 5 project details this is cocacolas fifth proposal in the last five years.
Challenged by this situation, management decided to shift focus from volume growth to optimizing operating income. It outlines the history and current scenario of the coca cola company globally and locally. Coca cola hbc romania, global city business park, building 2, 10, bucuresti nord str. The first part of the study takes us through the present state of affairs of the beverage industry and coca. Engine is a girls education and entrepreneurship initiative aimed at.
Sanjeev gupta, deputy president coca cola india in may 2002. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. Brand preference of soft drinks mba project, projects. Project report on coca cola company and study of customer preference for coca cola brands with reference to coca cola india this report has been prepared with a specific purpose in mind. According to consumer reports, in the 1970 s, therivalry continued to. Business studies project on coca cola shubham jain. The report is prepared in accordance with the core. Other organization management practices for modern day. Download file to see previous pages the coca cola company was created in atlanta, georgia in 1886. Descriptions of business environment of coca cola company. We produce, sell and distribute cocacola, the worlds most recognized drinks brand and its leading nonalcoholic ready todrink beverage brand in terms of sales volume. Analysis of brand preference of soft drinks in global market.
The coca cola company is working on a customer strategy which is aiming to expand and develop the status of its brand in the global market morrison, 2011. Cocacola enterprises achieves major cost savings through finance optimization project capgemini combines cces existing shared services center with a rightshore outsourced solution to improve efficiency in collaboration with the concept of capgeminis rightshore solution is a definite plus on their side of the ledger. To find out the most popular slogan of advertisement regarding cold drinks. Dec 23, 20 coca cola is also the most valuable brand in the world. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. A project report pepsi vs coca cola pepsi coca cola. Pepsi coke pepsi cocacola thumps up coke company has the two cola brands, whereas pepsi has only one brand of cola. Coca cola is highly innovative in their product equipment, marketing and packaging of the product. Essay writing on project management of coca cola free solution. Of our 21 billiondollar brands, 19 are available in lower or nosugar options to help people moderate their consumption of added sugar. Project report on coca cola pdf coca cola the coca.
To find out the reasons for liking the advertisement of cold drinks. Cocacola hellenic bottling company integrated report. Coca cola enterprises coca cola hbc coca cola femsa coca cola amatil cchbc is one of 4 anchor bottlers in the world we are the 2nd largest bottler in revenue and the 3rd largest bottler in volume in the world we operate in 28 countries, 16 of which are part of the eu including 3 baltic countries we address the needs of over 540 million consumers. Coca colas management on innovation and change with a personal 20% discount. Implementing a new gotomarket strategy at cocacola.
The coca cola bottlingcompanycoke stock dipped byfivedollars on. The cocacola bottlingcompanycoke stock dipped byfivedollars on. Claude nielsen has been a thoughtful, empathetic, and inspiring leader for the cocacola scholars foundation and the cocacola family. The coca cola company et170151 etp single 050216 3 of 5 project details this is coca cola s fifth proposal in the last five years. A guide to the soft drink industry changelab solutions.
This is a research report on project report of coca cola uploaded by vikas gupta in category. For the years ended december 31, 2016, 2015 and 2014 amounts expressed in millions of u. He kept the name coca cola in the flowing script that is famous. The making of coca cola capitalism, traces the history of cokes empire through the companys reliance on offloading its costs and risks in. The four previous proposals focused on training for the production side of the company. Project report on cocacola coca cola the coca cola company. The study of consumers attitudes and behaviors towards carbonate soft drinks 148 pp. Data collection, cleaning, analysis, and reporting for baseline, midline, and.
Apart from its namesake the coca cola beverage, coca cola company offer over 500 products across 200 countries in the world dhar et al. According to annual reports, companys soft drinks are. Since the 1990s cocacola has been accused of unethical behavior in a number of. Diet coke, coca cola cheery, coca cola zero, coca cola vanilla, coffee, lemon is all the variety of coke available in the market. Coca cola cheery, coca cola zero, coca cola vanilla are the different variations of the main product. The project is an extensive report on how the coca cola company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. Sanjeev gupta, marketing director cola cola india, in august 1995. Coca cola is also the most valuable brand in the world. Evolutionary change in soft drinks coca cola student name rao inderjeet singh student id c0708141 submitted to mr. The foundation supported water and environment programs such asthe coca cola africa foundations replenish africa initiative. Cocacola hbc romania, global city business park, building 2, 10. Coca cola was invented on 8th may 1886 by dr john stith pemberton in georgia and the brand was owned in 1889 by asa candler who had made most of his money by selling coca cola.
Coca cola 80% of profits are from international markets. The coca cola company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. Business studies project class 12th business environment. Coca cola india private limited key csr programs projects activities to be undertaken during financial year 201617 in terms of the attached csr policy adopted by the board of directors of the company hereinafter referred to as ccipl at their meeting held on june 27, 2016 the csr committee of the board has identified the continue reading csr activity. As the world s largest beverage company, coca cola products sold in more than 200 countries and territories worldwide. The unauthorized history of the great american soft drink and the company that makes it by mark pendergrast 1993. Coca cola scholars foundation, his passion for education and service has also left a lasting impression on fellow board members, foundation staff, and coca cola scholars.
Dec 07, 2017 class 12th business studies project on business environment pepsi and coca cola in india. The company is best known for its flagship product coca cola. The coca cola company is the worldfamous pop king, it around the world has more than 500 kinds of products. On apr 24, coca cola enterprises announced mixed firstquarter 2014 results. Coca cola currently offers more than 500 brands in over 200 countries or territories and serves 1. The company is responsible for the production and distribution of 400 brands of beverages, which include light and diet beverages, juice drinks and juice, waters, coffees, teas, energy and soft drinks.
Coca cola s headquarters are situated all over the united states as well as other parts of the globe. We work closely with the cocacola company to market brands and. Pdf examines how cocacola has strategically positioned it self within the. Cocacola company, annual report, 1998 it is a business with a popular. Internship report september 26, 2009 to october 12, 2009 full time, 15 working days each at two depots at hindustan coca cola beverages private limited interns shipra bansal, shriman kalyan, students, pgpm class of 2010, great lakes institute of management project study of presell, roadnet and delivery processes. Over the last five years, the company has invested in marketing promotion as a customer. Business strategy for cocacola company research paper. Coca cola has been struggling to venture into the arab world. Jul 29, 2017 business studies project on coca cola shubham jain. It engages in the manufacture, distribution, and marketing of nonalcoholic beverages and syrups. Coca cola is the most popular and biggestselling soft drink in history, as well as the bestknown product in the world. Secondlargest bottler we are the worlds secondlargest bottler of the brands of the coca cola company in terms of volume, with sales of more than 2 billion unit cases, or 50 billion servings, annually.
Brand management section of our research repository. Led by coca cola, one of the worlds most valuable and recognizable brands, our companys portfolio features 20 billiondollar brands including, diet coke, fanta, sprite, coca cola zero, vitaminwater, powerade, minute maid, simply, georgia, dasani, fuze. Three of the four proposals were focused on training only at the downey location. The main focus is on their four prioritised strategic areas, with a focus on the companys key stakeholder relationships. The mission of the coca cola business, pro e pdf born 128 years ago in.
The companys micro environmental factors comprise of the customers, employees, competitors, shareholders, suppliers and the media. Project report oncoca cola companyand studyofcustomerpreference for coca cola brands witerence to coca cola india. Educating nigerian girls in new enterprises engine project, an innovative. Dec 29, 2016 we produce, sell and distribute cocacola, the bestknown and biggestselling soft drink in history. Let us write or edit the essay on your topic report on. The report begins with the history of the soft drinks and the introduction of the coca cola company. Coca cola enterprises is the worlds largest marketer, producer and distributor of coca cola products. It outlines the history and current scenario of the cocacola company globally and locally.
Cocacola enterprises achieves major cost savings through. Coca cola s sustainability report highlights the benefits of executing plantbottle technology coca cola, 2014. Project report on cocacola free download as word doc. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india this report has been prepared with a specific purpose in mind. We are the worlds secondlargest bottler of the brands of the cocacola company in terms of volume, with sales of more than 2 billion unit cases, or 50 billion servings, annually. Different countries offer different product line katie, 2011. We have operations in 28 countries spanning 3 continents, reaching 589 million people. All documents marketing brand management section of our research repository. Sales represent 16% of the coca cola companys worldwide volume. The question discusses about formal business report preparation of an organization from a particular industry. Project report on coca cola pdf coca cola the coca cola. As a result, the volume sold decreased, cce lost market shares, and reported operating income was negative.
Cocacola enterprises cocacola hbc cocacola femsa cocacola amatil cchbc is one of 4 anchor bottlers in the world we are the 2nd largest bottler in revenue and the 3rd largest bottler in volume in the world we operate in 28 countries, 16 of which are part of the eu including 3 baltic countries. Brand preference of soft drinks mba project, projects mba. Grab the best paper we use cookies to create the best experience for you. Project report on cold drinks coca cola, pepsi cold drink. The coca cola company is the biggest producer of soft beverages and syrups in the world. The business of the company in middle east during the period of 1968 to 1991 as it was boycotted by the arab league, 2015. Cocacola hbc effectively uses the opening section of the report to introduce their business model and strategic framework. The industry is highly profitable, with an average return on assets rate of 14. Coca cola always launches new products every time such as the diet, zero coke, vanilla coke, etc. One of the most competitive markets in the world at present is the soft drink market in which crores of rupees on advertisement and other promotion activities are being spent. Pdf the strategic positioning of cocacola in their global. So there are various products launched under one product line. We produce, sell and distribute coca cola, the bestknown and biggestselling soft drink in history.
In addition to our namesake coca cola drinks, some of our leading brands around the world include. Pepsi company is using excellent marketing strategies, such as celebrity 25 appearances to sell their products where as cokes realistic approach has placed them at the top of the soft drink industry. Entrepreneurship projects reports project report on. Furthermore, the report provides insightful views on the value propositions the company offers. Class 12th business studies project on business environment pepsi and coca cola in india.
Coca cola wars case analysis july 31, 2010 executive summary coca cola was invented and marketed in 1886 by a pharmacist named dr. Entrepreneurship project brand rivalriesname of the. The coca cola was founded in may of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. Paul tj james abstract thai carbonate soft drinks market in thailand, the carbonate soft drink is a huge part of the total drink market. Coca cola hbc effectively uses the opening section of the report to introduce their business model and strategic framework. The introduction covers soft drinkbeverage industry economics and different strategies employed by each company. About the project the fifteen day internship project at hindustan coca cola beverages private limited involved understanding and suggesting ways to optimize and stabilize the presell, delivery and roadnet processes, thereby improving customer satisfaction. Create a problem statement for coca cola term paper warehouse. Pursuant to the shareholders agreement, washington fabricio ponce was appointed as chief executive officer of coca cola femsa philippines, inc. The business environment of coca cola innovation and. Project report oncoca cola companyand studyofcustomerpreference for cocacola brands witerence to cocacola india. Create a problem statement for coca cola term paper.
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